ABSTRACT
The study analyzed the factors that influence the choice of marketing outlets by ginger farmers in Kaduna State, Nigeria. The population of the study was ginger producers in Kaduna State. Multi-stage and random sampling techniques were used to select 555 respondents out of which 369 made valid responses. Data were collected using a structured questionnaire and personal interviews, and analyzed using binomial logit regression model. The study found that the choice of marketing outlets by ginger producers in Kaduna State was influenced by experience, distance to market and output/yield of ginger. The study recommended that; (i) government should rehabilitate existing rural roads and construct new ones to improve access to market by ginger farmers; (ii) farmers should form co-operatives to enable them press for incentives and take advantage of economy of scale; and (iii) research institutions should be encouraged to make available high-yielding varieties of ginger seedlings. |
